Data protection
We have written this data protection declaration (version 21.12.2020-211138408) in order to provide you with the General Data Protection Regulation (EU) 2016/679 to explain which information we collect how we use data and what choices you have as a visitor to this website.
Unfortunately it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.
Automatic data storage
When you visit websites these days, certain information is automatically created and stored, including on this website.
If you visit our website as you are now, our web server (computer on which this website is stored) automatically saves data such as
- the address (URL) of the accessed website
- Browser and browser version
- the operating system used
- the address (URL) of the previously visited page (referrer URL)
- the host name and the IP address of the device from which access is being made
- Date and time
in files (web server log files).
As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass this data on, but we cannot rule out that this data will be viewed in the event of illegal behavior.
Cookies
Our website uses HTTP cookies to save user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.
What exactly are cookies?
Whenever you surf the Internet, you are using a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.
One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies save certain user data from you, such as language or personal page settings. When you call up our website again, your browser sends the “user-related” information back to our website. Thanks to cookies, our website knows who you are and offers you the settings that you are used to. In some browsers each cookie has its own file, in others such as Firefox all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies cannot access information on your PC either.
This is how cookie data can look like:
Name: _ga
Value: GA1.2.1326744211.152211138408-6
Purpose: Differentiation of website visitors
Expiry date: after 2 years
A browser should be able to support these minimum sizes:
- At least 4096 bytes per cookie
- At least 50 cookies per domain
- At least 3000 cookies in total
What types of cookies are there?
there is there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.
There are 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.
Appropriate cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are used to measure the loading time and the behavior of the website in different browsers.
Targeted cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.
Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying.
Usually when you visit a website for the first time you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.
How can I delete cookies?
You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option to delete, deactivate or only partially allow cookies. For example, you can block third-party cookies, but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: deleting and managing cookies
Microsoft Edge: deleting and managing cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow the cookie. The procedure is different depending on the browser. It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.
How about my data protection?
The so-called “cookie guidelines” have existed since 2009. It states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines.
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265 , the request for comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.
Storage of personal data
Personal data that you transmit to us electronically on this website, such as name, email address, address or other personal information in the context of submitting a form or comments in the blog, will be saved by us together with the time and The IP address is only used for the specified purpose, stored securely and not passed on to third parties.
We therefore only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.
If you send us personal data by e-mail – outside of this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.
Rights according to the General Data Protection Regulation
- Right to rectification (Article 16 GDPR)
- Right to deletion (“Right to be forgotten”) (Article 17 GDPR)
- Right to restriction of processing (Article 18 GDPR)
- Right to notification – obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
- Right to data portability (Article 20 GDPR)
- Right of objection (Article 21 GDPR)
- Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR)
If you believe that the processing of your data violates data protection law or that your data protection claims have been violated in any other way, you can complain to the supervisory authority.
Evaluation of visitor behavior
In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot infer your person from your behavior on this website.
You can find out more about how to object to this analysis of the visit data in the following data protection declaration.
TLS encryption with https
We use https to transfer data securely on the Internet (data protection through technology design Article 25 (1) GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol in the top left of the browser and the use of the https (instead of http) scheme as part of our Internet address.
Google Analytics Privacy Policy
We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services responsible. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better adapt our website and our service to your needs. In the following we will go into more detail about the tracking tool and inform you above all about which data is stored and how S.you can prevent that.
What is Google Analytics?
Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you carry out on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.
Google processes the data and we receive reports on your user behavior. These reports can include the following:
- Target group reports: We use target group reports to get to know our users better and to know more precisely who is interested in our service
- Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
- Acquisition reports: Acquisition reports give us helpful information on how we can get more people interested in our service.
- Behavioral reports: This is where we learn how you interact with our website. We can understand which way you cover our site and which links you click.
- Conversion reports: Conversion is a process in which you carry out a desired action based on a marketing message. For example, when you go from being a pure website visitor to being a buyer or newsletter subscriber. With the help of these reports, we can find out more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
- Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is saved together with this user ID. This is the only way to evaluate pseudonymous user profiles.
Tags such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you carry out on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, approve it. Exceptions may be made if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152211138407-5
Purpose: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate website visitors.
Expiry date: after 2 years
Name: _gid
Value: 2.1687193234.152211138407-1
Purpose: The cookie is also used to differentiate between website visitors
Expiration date: after 24 hours
Name: _gat_gtag_UA_ Value: 1
Purpose: Is used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is named _dc_gtm_ .
Expiration date: after 1 minute
Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expiry date: after 30 seconds up to a year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and to measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years
Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiration date: after 10 minutes
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only saved until you close the browser.
Expiration date: After closing the browser
Name: __utmz
Value: m | utmccn = (referral) | utmcmd = referral | utmcct = /
Purpose: The cookie is used to identify the source of the traffic on our website. This means that the cookie saves where you came to our website from. That could have been another page or an advertisement.
Expiry date: after 6 months
Name: __utmv
Value: no specification
Purpose: The cookie is used to save custom user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years
Note: This list cannot claim to be complete, as Google changes the choice of cookies again and again.
Here we show you an overview of the most important data that is collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. That way we get information about where you are on our site.
Duration of session: Google defines session duration as the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate : A bounce is when you only view one page on our website and then leave our website again.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.
Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.
Technical information: The technical information includes your browser type, your Internet provider or your screen resolution.
Source of origin: Google Analytics or we are of course also interested in which website or which advertising you came to our site.
Further data are contact details, any ratings, the playing of media (e.g. when you play a video on our site), the sharing of content via social media or adding to your favorites. The list does not claim to be complete and is only intended as a general guide to data storage by Google Analytics.
How long and where is the data stored?
Google has your servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data will be distributed on different physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.
A standard storage period for your user data of 26 months is set for Google Analytics. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five variants available for this:
- Deletion after 14 months
- Deletion after 26 months
- Deletion after 38 months
- Deletion after 50 months
- No automatic deletion
When the specified period has expired, the data is deleted once a month. This retention period applies to your data that is linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.
How can I delete my data or prevent data storage?
According to the data protection law of the European Union you have the right to receive information about your data, to update it, to delete it or to restrict it. With the help of the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js), you prevent Google Analytics from using your data. You can download the browser add-on under https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only deactivates data collection by Google Analytics.
If you generally want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: deleting and managing cookies
Microsoft Edge: deleting and managing cookies
Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211138407 . We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer / 6004245? Hl = de .
Google Analytics IP anonymization
We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.
You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de .
Google Analytics reports on demographics and interests
We have switched on the functions for advertising reports in Google Analytics. The demographics and interests reports include age, gender and interests. This enables us to get a better picture of our users – without being able to assign this data to individual persons. You can find out more about the advertising functions on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .
You can use the activities and information of your Google account under “Settings for advertising” on https://adssettings.google.com/authenticated with a checkbox.
Google Analytics deactivation link
If you click on the following deactivation link , you can prevent Google from recording further visits to this website. Attention: The deletion of cookies, the use of the incognito / private mode of your browser, or the use of another browser leads to the fact that data is collected again.
Google Analytics add-on for data processing
We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the “data processing addendum” in Google Analytics.
You can find more about the addition to data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
Facebook-Pixel privacy policy
We use the Facebook pixel from Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is an excerpt from JavaScript code that loads a collection of functions with which Facebook can track your user actions, provided you have come to our website via Facebook ads. For example, if youe purchase a product on our website, the Facebook pixel is triggered and saves your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of advertising. If you are a Facebook user yourself and are logged in, your visit to our website is automatically assigned to your Facebook user account.
We want to show our services and products only to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (provided they have allowed personalized advertising) see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.
In the following we show you the cookies that were set on a test page by integrating Facebook pixels. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.
Name: _fbp
Value: fb.1.1568287647279.257405483-6211138407-7
Purpose: This cookie is used by Facebook to display advertising products.
Expiry date: after 3 months
Name: for
Value: 0aPf312HOS5Pboo2r..Bdeiuf… 1.0.Bdeiuf.
Purpose: This cookie is used so that Facebook pixels work properly.
Expiry date: after 3 months
Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062211138407-3
Value: Name of the author
Purpose: This cookie stores the text and the name of a user who leaves a comment, for example.
Expiry date: after 12 months
Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https% 3A% 2F% 2Fwww.testseite…% 2F (URL of the author)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months
Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author’s email address
Purpose: This cookie stores the email address of the user, provided he has made it known on the website.
Expiry date: after 12 months
Note: The cookies mentioned above relate to individual user behavior. Changes on Facebook can never be ruled out, especially when using cookies.
If you are logged in to Facebook, you can change your settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, you can go to http://www.youronlinechoices.com/de/praferenzmanagement/ basically manage your usage-based online advertising. There you have the option of deactivating or activating providers.
If you want to learn more about Facebook’s data protection, we recommend that you read the company’s own data guidelines on https://www.facebook.com/policy.php .
Facebook automatic extended comparison data protection declaration
We have also activated Automatic Advanced Matching as part of the Facebook pixel function. This function of the pixel enables us to send hashed e-mails, names, gender, city, state, zip code and date of birth or telephone number as additional information to Facebook, provided that you have provided this data to us. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.
Facebook privacy policy
We use selected tools from Facebook on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With the help of these tools we can offer you and people who are interested in our products and services the best possible offer. In the following we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.
What are Facebook tools?
In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to just call them Facebook tools. These include:
- Facebook pixels
- social plug-ins (such as the “Like” or “Share” button)
- Facebook login
- Account Kit
- APIs (programming interface)
- SDKs (collection of programming tools)
- Platform integrations
- Plugins
- Codes
- Specifications
- Documentation
- Technologies and services
With these tools, Facebook expands services and has the option of receiving information about user activities outside of Facebook.
Why do we use Facebook tools on our website?
We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, in order to be able to show users appropriate advertising, Facebook needs information about people’s wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.
Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. In this way, Facebook can create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analyzes give us a better insight into how you use our services, website or products. Thereby we optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.
Which data are saved by Facebook tools?
By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.
Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). So-called “hashing” takes place before customer data is transmitted to Facebook. This means that any large data set is transformed into a character string. This is also used to encrypt data.
In addition to the contact details, “event data” are also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. “Event data” can also be linked to contact details. This enables Facebook to offer better personalized advertising. After the already mentioned comparison process, Facebook the contact details again.
In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if this has been combined with other data (which were recorded by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail on individual Facebook cookies. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies .
How long and where is the data stored?
Basically, Facebook saves data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.
How can I delete my data or prevent data storage?
According to the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.
The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:
1) On the right side of Facebook, click Settings.
2) Then click on “Your Facebook information” in the left column.
3) Now click “Deactivate and delete”.
4) Now select “Delete account” and then click on “Next and delete account”
5) Now enter your password, click on “Next” and then on “Delete account”
The storage of the data that Facebook receives via our site takes place, among other things, via cookies (e.g. with social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: deleting and managing cookies
Microsoft Edge: deleting and managing cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.
Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC . We hope we have brought you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines on https://www.facebook.com/about/privacy/update .
Facebook social plug-ins privacy policy
So-called social plug-ins from Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with a raised thumb) or a clear “Facebook plug-in” label. A social plug-in is a small part of Facebook that is integrated into our page. Each plug-in has its own function. The most used functions are the familiar “Like” and “Share” buttons.
The following social plug-ins are offered by Facebook:
- “Save” button
- “Like” button, share, send and quote
- Site plug-in
- Comments
- Messenger plug-in
- Embedded posts and video players
- Group plug-in
On https: //developers.facebook.com/docs/plugins you will find more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, on the other hand because Facebook can optimize our advertisements.
If you have a Facebook account or facebook.com have already visited, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button).
The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.
In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to the Facebook data, you must log out of Facebook while visiting the website.
If you are not logged in to Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not have precise information about the exact content of the data. However, we try to inform you as much as possible about data processing based on our current state of knowledge. How Facebook uses the data can also be found in the company’s data policy under https://www.facebook.com/about/privacy/update read.
The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:
Name: dpr
Value: no specification
Purpose: This cookie is used so that the social plug-ins on our website work.
Expiration date: after the session ends
Name: for
Value: 0jieyh4211138407c2GnlufEJ9..Bde09j… 1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to work properly.
Expiration date :: after 3 months
Note: These cookies were set after a test, even if you are not a Facebook member.
If you are logged in to Facebook, you can change your settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, You can go to http://www.youronlinechoices.com/de/praferenzmanagement/ basically manage your usage-based online advertising. There you have the option of deactivating or activating providers.
If you want to learn more about Facebook’s data protection, we recommend the company’s own data guidelines at https://www.facebook.com/policy.php .
Facebook login privacy policy
We have integrated the practical Facebook login on our site. You can easily log in to us with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There you log in using your Facebook user data. Through this login process, data about you or your user behavior is saved and transmitted to Facebook.
In order to save the data, Facebook uses various cookies. In the following, we show you the most important cookies that are set in your browser or that already exist when you log in to our site using the Facebook login:
Name: for
Value: 0jieyh4c2GnlufEJ9..Bde09j… 1.0.Bde09j
Purpose: This cookie is used so that the social plugin on our website works as well as possible.
Expiry date: after 3 months
Name: datr
Value: 4Jh7XUA2211138407SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps to identify login activities and protect users.
Expiry date: after 2 years
Name: _js_datr
Value: deleted
Purpose: This session cookie is set by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after the session ends
Note: The cookies listed are only a small selection of the cookies that are available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.
The Facebook login offers you a quick and easy registration process on the one hand, and on the other hand we have the option of sharing data with Facebook. This enables us to better tailor our offers and promotions to your interests and needs. Data that we receive from Facebook in this way is public data like
- Your Facebook name
- Your profile picture
- a stored e-mail address
- Friends lists
- Button details (e.g. “Like” button)
- Birthday date
- language
- City
In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which subpages you visit on our site or which products you have purchased from us.
By using Facebook login, you consent to data processing. You can revoke this agreement at any time. If you want to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration at https://de-de.facebook.com/policy.php .
If you are logged in to Facebook, you can change your settings for advertisements under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself.
Instagram privacy policy
We have installed functions from Instagram on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit our website that has an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will be processed across all Facebook companies.
In the following, we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.
What is Instagram?
Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don’t want to be active yourself, you can just follow other interesting users.
Why do we use Instagram on our website?
Instagram is the social media platform that has really gone through the roof in recent years. And of course we have reacted to this boom too. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. Our advertisements only get to people who are really interested in our products or services.
Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to mention that these reports do not personally identify you.
What data does Instagram store?
If you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) installed, your browser automatically connects to Instagram’s servers. In doing so, data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram saves significantly more data about you.
Facebook differentiates between customer data and event data. We assume this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been “hashed” beforehand. Hashing means that a data record is converted into a character string. This allows you to encrypt the contact details. In addition, the above-mentioned “event data” are also transmitted. Facebook – and consequently Instagram – understands “event data” to mean data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected are compared with the data Instagram already has about you.
The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that data processing on Instagram works the same as on Facebook. That means: if youhave an Instagram account or www.instagram.com , Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after reconciliation), this data will be deleted or anonymized. Although we have dealt intensively with data processing by Instagram, we cannot say exactly which data Instagram collects and stores.
In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta picture). Our test assumes that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.
These cookies were used in our test:
Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons in order to prevent forgery of requests. However, we couldn’t find out more precisely.
Expiration date: after one year
Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers inside and outside of Instagram. The cookie defines a unique user ID.
Expiration date: at the end of the session
Name: fbsr_211138407124024
Value: no information
Purpose: This cookie saves the log-in request for users of the Instagram app.
Expiration date: at the end of the session
Name: rur
Value: ATN
Purpose: This is an Instagram cookie that guarantees functionality on Instagram.
Expiration date: at the end of the session
Name: urlgen
Value: “{” 194.96.75.33 “: 1901}: 1iEtYv: Y833k2_UjKvXgYe211138407”
Purpose: This cookie is used for marketing purposes by Instagram.
Expiration date: at the end of the session
Note: We cannot claim to be complete. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.
How long and where is the data stored?
Instagram shares the information received between the Facebook companies with external partners and with people with whom you connect worldwide. The data processing takes place in compliance with our own data guidelines. For security reasons, among other things, your data is distributed on Facebook servers around the world. Most of these servers are in the US.
How can I delete my data or prevent data storage?
Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you have to permanently delete your Instagram account.
And this is how the deletion of the Instagram account works:
First, open the Instagram app. On your profile page, go down and click on “Help Center”. You are now on the company’s website. On the website, click on “Manage Your Account” and then click on “Delete Your Account”.
If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and therefore will not be deleted.
As already mentioned above, Instagram stores your data primarily via cookies. You can use these cookies in your browserManage, deactivate or delete r. Management always works a little differently depending on your browser. Here we show you the instructions for the most important browsers.
Chrome: Delete, activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: deleting and managing cookies
Microsoft Edge: deleting and managing cookies
You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. Under https: / /www.privacyshield.gov/participant?id=a2zt0000000GnywAAC you can find out more about it. We have tried to give you the most important information about data processing by Instagram. On https: //help.instagram .com / 519522125107875
you can take a closer look at Instagram’s data guidelines.
Newsletter privacy policy
If you subscribe to our newsletter, you submit the above personal data and give us the right to contact you via email. We use the data saved when registering for the newsletter only for our newsletter and do not pass it on.
If you unsubscribe from the newsletter – you will find the link for this at the bottom of every newsletter – then we will delete all data saved with the registration for the newsletter were.
WooCommerce privacy policy
We have integrated the open source shop system WooCommerce as a plugin on our website. This WooCommerce plugin is based on the content management system WordPress, which is a subsidiary of Automattic Inc. (60 29th Street # 343, San Francisco, CA 94110, USA). The implemented functions send, store and process data to Automattic Inc. In this data protection declaration we inform you what data is involved, how the network uses this data and how you can manage or prevent data storage.
What is WooCommerce?
WooCommerce is an online shop system that has been part of the WordPress directory since 2011 and was specially developed for WordPress websites. It is a customizable, open source eCommerce platform that is based on WordPress and has also been integrated into our website as a WordPress plugin.
Why do we use WooCommerce on our website?
We use this practical online shop solution in order to be able to offer you our physical or digital products or services on our website in the best possible way. The aim is to give you simple and easy access to our offer so that you can get to the products you want quickly and easily. With WooCommerce we have found a good plugin that meets our requirements for an online shop.
Which data is used by WooCommerce saved?
Information that you actively enter in a text field in our online shop can be collected and saved by WooCommerce or Automattic. So when you register with us or order a product, Automattic can collect, process and save this data. In addition to your email address, name or address, this can also include credit card or billing information. Automattic can then use this information for its own marketing campaigns.
There is also information that Automattic automatically collects from you in so-called server log files:
- IP address
- Browser information
- Default language setting
- Date and time of web access
WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons), for example to clearly identify you as a user and to be able to offer interest-related advertising. WooCommerce uses a number of different cookies that are set depending on the user action. This means that if you put a product in the shopping cart, for example, a cookie is set so that the product remains in the shopping cart when you leave our website and come back at a later time.
Here we show you an exemplary list of possible cookies that can be set by WooCommerce:
Name: woocommerce_items_in_cart
Value: 1
Purpose: The cookie helps WooCommerce to determine when the content in the shopping cart changes.
Expiration date: after the session ends
Name: woocommerce_cart_hash
Value: 447c84f810834056ab37cfe5ed27f204211138407-7
Purpose: This cookie is also used to recognize and save changes in your shopping cart.
Expiration date: after the session ends
Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6
Value: 1146% 7C% 7C1589034207% 7C% 7C95f8053ce0cea135bbce671043e740211138407-4aa
Purpose: This cookie contains a unique identifier for you so that the shopping cart data can also be found in the database.
Expiry date: after 2 days
How long and where is the data stored?
Unless there is a legal obligation to store data for a longer period of time, WooCommerce will delete the data when it is no longer required for its own purposes for which it was saved. For example, server log files that contain technical data on your browser and your IP address are deleted after about 30 days. Until then, Automattic uses the data to analyze the traffic on its own websites (for example all WordPress sites) and to fix possible problems. The data is stored on Automattic’s American servers.
How can I delete my data or prevent data storage?
You have the right to access your personal data at any time and to object to its use and processing. You can also lodge a complaint with a government supervisory authority at any time.
You also have the option of managing, deleting or deactivating cookies individually in your browser. Please note, however, that deactivated or deleted cookies may have negative effects on the functions of our WooCommerce online shop. The management of cookies works a little differently depending on which browser you use. Below are links to the instructions for the most popular browsers:
Chrome: Delete, activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer have
Internet Explorer: deleting and managing cookies
Microsoft Edge: deleting and managing cookies
Automattic is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC .
You can find more details on the data protection policy and which data is collected by WooCommerce in which way at https://automattic.com/privacy/ and general information about WooCommerce on https://woocommerce.com/ .
Cloudflare Privacy Policy
We use Cloudflare from Cloudflare, Inc. (101 Townsend St., San Francisco, CA 94107, USA) on this website to make our website faster and more secure. Cloudflare uses cookies and processes user data. Cloudflare, Inc. is an American company that offers a content delivery network and various security services. These services are located between the user and our hosting provider. We will try to explain in more detail below what all this means.
What is Cloudflare?
A content delivery network (CDN), as provided by Cloudflare, is nothing more than a network of connected servers. Cloudflare has distributed such servers all over the world to bring websites to your screen faster. Simply put, Cloudflare makes copies of our website and places them on their own servers. When you visit our website now, a load balancing system ensures that most of our website is delivered by the server that can display our website to you the fastest. A CDN significantly shortens the data transmission route to your browser. Thus, the content of our website is delivered to you by Cloudflare not only from our hosting server, but from servers from all over the world. The use of Cloudflare is particularly helpful for users from abroad, as the page can be delivered from a server nearby. In addition to the fast delivery of websites, Cloudflare also offers various security services, such as DDoS protection or the web application firewall.
Why do we use Cloudflare on our website?
Of course we want to offer you the best possible service with our website. Cloudflare helps us to make our website faster and more secure. Cloudflare offers us both web optimization and security services such as DDoS protection and web firewall. This also includes a reverse Proxy and the content distribution network (CDN). Cloudflare blocks threats and limits abusive bots and crawlers that are wasting our bandwidth and server resources. By storing our website on local data centers and blocking spam software, Cloudflare enables us to reduce our bandwidth usage by around 60%. Providing content via a data center in your area and doing some web optimizations there reduces the average loading time of a website by around half. With the setting “I’m Under Attack Mode” (“I’m under attack” mode), according to Cloudflare, further attacks can be weakened by displaying a JavaScript calculation task that must be solved before a user can access a website. Overall, this makes our website much more powerful and less susceptible to spam or other attacks.
What data does Cloudflare save?
Cloudflare generally only forwards data that is controlled by website operators. The content is not determined by Cloudflare, but always by the website operator. In addition, Cloudflare may collect certain information about the use of our website and process data that is sent by us or for which Cloudflare has received instructions. In most cases, Cloudflare receives data such as IP address, contact and protocol information, security fingerprints and performance data for websites. Log data helps Cloudflare, for example, to identify new threats. In this way, Cloudflare can guarantee a high level of security protection for our website. Cloudflare processes this data as part of the services in compliance with the applicable laws. This of course also includes the General Data Protection Regulation (GDPR).
For security reasons, Cloudflare also uses a cookie. The cookie (__cfduid) is used to identify individual users behind a shared IP address and to apply security settings for each individual user. This cookie is very useful, for example, if you use our website from a location with a number of infected computers. However, if your computer is trustworthy, we can recognize this using the cookie. You can surf our website unhindered and worry-free despite infected PCs in your area. It is also important to know that this cookie does not store any personal data. This cookie is essential for the Cloudflare security functions and cannot be deactivated.
Cookies from Cloudflare
Name: __cfduid
Value: d798bf7df9c1ad5b7583eda5cc5e78211138407-3
Purpose: Security settings for each individual visitor
Expiration date: after one year
Cloudflare also works with third party providers. They may only process personal data under the instruction of Cloudflare and in accordance with the data protection guidelines and other confidentiality and security measures. Without our explicit consent, Cloudflare does not pass on any personal data.
How long and where is the data stored?
Cloudflare stores your information mainly in the USA and the European Economic Area. Cloudflare can transmit and access the information described above from all over the world. In general, Cloudflare stores data at the user level for domains in the versions Free, Pro and Business for less than 24 hours. For enterprise domains that have activated Cloudflare Logs (formerly Enterprise LogShare or ELS), the data can be stored for up to 7 days. If, however, IP addresses trigger security warnings at Cloudflare, there may be exceptions to the storage duration listed above.
How can I delete my data or prevent data storage?
Cloudflare only stores data logs for as long as necessary, and in most cases this data is deleted within 24 hours. Cloudflare also does not store any personal data, such as your IP address. However, there is information that Cloudflare stores indefinitely as part of its permanent logs in order to improve the overall performance of Cloudflare Resolver and to identify any security risks. Exactly which permanent logs are saved can be found at https: //www.cloudflare.com/application/privacypolicy/ read. All data that Cloudflare collects (temporarily or permanently) is cleaned of all personal data. All permanent logs are also anonymized by Cloudflare.
In their privacy policy, Cloudflare states that they are not responsible for the content they receive. For example, if you ask Cloudflare whether you can update or delete your content, Cloudflare generally refers to us as the website operator. You can also completely prevent the entire collection and processing of your data by Cloudflare by deactivating the execution of script code in your browser or by integrating a script blocker into your browser.
Cloudflare is an active participant in the EU-U.S. Privacy Shield Framework, whereby the correct and secure data transfer personalregulated data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0 .
You can find more information about data protection at Cloudflare at https://www.cloudflare.com/de-de/privacypolicy/
Stripe Privacy Policy
We use a payment tool from the American technology company and online payment service Stripe on our website. Stripe Payments Europe (Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) is responsible for customers within the EU. This means that if you choose Stripe as your payment method, your payment will be processed via Stripe Payments. The data required for the payment process is forwarded to Stripe and saved. In this data protection declaration we give you an overview of this data processing and storage by Stripe and explain why we use Stripe on our website.
What is Stripe?
The technology company Stripe offers payment solutions for online payments. With Stripe it is possible to accept credit and debit card payments in our webshop. Stripe handles the entire payment process. A great advantage of Stripe is that you never have to leave our website or the shop during the payment process and payment is processed very quickly.
Why are we using Stripe for our website?
Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and take advantage of our offers. We know that your time is valuable and that payment processing in particular must therefore work quickly and smoothly. In addition to our other payment providers, we have found a partner in Stripe who guarantees secure and fast payment processing.
What data does Stripe store?
If you choose Stripe as your payment method, your personal data will also be transmitted to Stripe and stored there. This is transaction data. These data include the payment method (i.e. credit card, debit cards or account number), bank code, currency, the amount and the date of payment. In the case of a transaction, your name, your e-mail address, your billing or shipping address and sometimes your transaction history can also be transmitted. These data are necessary for authentication. Furthermore, Stripe can also record your name, address, telephone number and your country in addition to technical data about your device (such as IP address) to prevent fraud, financial reporting and to be able to offer its own services in full.
Stripe does not sell any of your data to independent third parties, such as marketing agencies or other companies that have nothing to do with the Stripe company. However, the data can be forwarded to internal departments, a limited number of external Stripe partners or to comply with legal regulations. Stripe also uses cookies to collect data. Here you will find a selection of cookies that Stripe can set during the payment process:
Name: m
Value: edd716e9-d28b-46f7-8a55-e05f1779e84e040456211138407-5
Purpose: This cookie appears when you select the payment method. It saves and recognizes whether you are accessing our website via a PC, tablet or smartphone.
Expiry date: after 2 years
Name: __stripe_mid
Value: fc30f52c-b006-4722-af61-a7419a5b8819875de9211138407-1
Purpose: This cookie is required to carry out a credit card transaction. To do this, the cookie saves your session ID.
Expiration date: after one year
Name: __stripe_sid
Value: 6fee719a-c67c-4ed2-b583-6a9a50895b122753fe
Purpose: This cookie also stores your ID and is used for the payment processour website used by Stripe.
Expiration date : after the session has expired
How long and where is the data stored?
Personal data are generally stored for the duration of the service provision. This means that the data will be stored until we terminate the cooperation with Stripe. However, in order to meet the legal and official obligations, Stripe can also store personal data for the duration of the service provision. Since Stripe is a global company, the data can also be stored in every country where Stripe offers services. In this way, data can also be stored outside your country, for example in the USA.
How can I delete my data or prevent data storage?
Stripe is still a participant of the EU-US Privacy Shield Framework , which regulates the correct and secure data transfer of personal data until July 16, 2020. After the European Court of Justice declared the agreement to be invalid, the company no longer relies on this agreement, but still acts according to the principles of the Privacy Shield.
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can always contact the Stripe team via https://support.stripe.com/contact/email .
Cookies that Stripe use for their functions can be deleted, deactivated or managed in your browser. This works in different ways depending on which browser you are using. Please note, however, that the payment process may no longer work. The following instructions show how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: deleting and managing cookies
Microsoft Edge: deleting and managing cookies
We have now given you a general overview of the processing and storage of data by Stripe. If you want to obtain even more and more precise information, you can use the detailed Stripe data protection declaration at https://stripe.com/at/privacy as a good source.
Source: Created with the Data protection generator from firmenwebseiten.at in cooperation with bauguide.at